Expanded Content Labels

Expanded Content Labels (ECL) are the perfect solution for a wide variety of packaging challenges.  Using expanded content labels, Label Impressions can help you meet regulatory requirements, provide information in multiple languages and increase your interaction with the consumer all while enhancing your product’s shelf appeal.

Expanded content labels, or extended content labels, are manufactured so that they can be peeled open to reveal additional text or graphics. These labels can come in many forms including multi-ply and booklet.

Booklet labels can be several pages long and printed in many different colors. With the resealable option, expanded content labels can be repeatedly opened and closed for extended use. These booklet or multi-page labels are not only a great tool for providing the consumer with large amounts of information to meet state and federal government regulations. They are also used as a marketing tool, enhancing the message you send to consumers.

Expanded Experience

Engineers at Label Impressions were among the first to innovate the expanded content label (also known as extended content label), responding to pharmaceutical, food, agriculture, and pet product companies’ need to add additional regulatory, recipe and instructional information to a label without increasing the label’s size.

Fewer than 15% of label printers nationwide are able to produce extended content labels in-house.  Is your label printer simply ‘buying them out’ from someone else and charging you a markup?

Our experienced team will work with you to produce your expanded content label in-house. Our processes ensure multiple levels of quality assurance checks while also quickly providing you with your label.

"Fewer than 15% of label printers nationwide are able to produce extended content labels in-house.  Is YOUR label printer simply ‘buying them out’ from someone else and charging you a markup?"  


Extended content labels (ECL) are a great way to minimize your overall eco-footprint. By using a multi-part or booklet label, you reduce the amount of packaging used to sell your product. Our clients have been able to eliminate printed inserts or outserts and, in some cases, eliminate an outer unit carton altogether.

Label Impressions’ ECL’s do all this while our unique solutions allow us to provide lower cost, easy to open expanded content labels. Consider further enhancing your eco-friendly message by printing expanded content labels using tree-free, FiberStone® paper, recycled label papers, or compostable label stock.

Benefits of our Expanded Content Labels:

Our team of seasoned label engineers will ensure that your extended content label is designed with both your package and target audience in mind ensuring that they are easy to open and reseal.  We use in-house accelerated age testing in our lab on 100% of the labels we ship to ensure the long-term performance of our multi-part labels. Label Impressions’ ECL’s provide:

  • Double the real estate at a fraction of the cost
  • No loss of tack upon multiple opening/closing
  • Cold temperature adhesives, freezer or high heat applications
  • Full squeeze tube extended text labels for cosmetics/personal care lotions, shampoos, and creams
  • Our extended content labels can include screen printing, foil, tactile, scent or other effects
  • Certified High Definition Flexo
  • 10 color printing allows you to show off high-quality graphics and full color on both the inside and the outside of your ECL

Expanded content labels are the best way to increase the space available for information about your brand, company or product. We have an endless combination of materials and adhesives making our ECL suitable for any application.

With the popularity and necessity of expanded content labels growing, there is no limit to the products that can benefit from an expanded content label. Uses for expanded content labels include:

  • Recipes
  • Coupons/Rebates
  • Romance Copy/Story (About Us)
  • Legal/Regulatory compliance
  • Instructions/Warnings
  • Multilingual labeling
  • Drug Facts labeling
  • Agriculture labels
  • Pharmaceutical labels
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Get in touch with our team to learn more!